| Summary | Google's OpenSocial initiative to establish common, standard APIs for creating social-networking applications is still in its early days. But its impact for end users, developers, Web site owners, social-network operators and even business application vendors could be huge in the long run. In this interview, Scott McMullan, Google Apps partner lead in Google's Enterprise division, described OpenSocial as an attempt to simplify the lives of developers by addressing what the vendor considers is a 'balkanization' of social-networking APIs. continue  |
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