Besides launching a set of updated products Wednesday, Microsoft CEO Steve
Ballmer lauded the company's IT user base, calling them the "heart and
soul" of the industry.

The glowing rhetoric fit the theme of Microsoft's launch event, dubbed "Heroes
Happen {here}" in homage to IT workers everywhere. But Ballmer quickly
segued into a pitch for the new software, which includes Visual Studio 2008,
SQL Server 2008 and Windows Server 2008.

"I see each and every one of them as simply an enabler of the heroes [in
enterprise IT shops]," Ballmer said as he worked the massive stage at the
Nokia Theater in Los Angeles during the event, which was webcast. Details of
the products had already been released to the public and widely discussed, making
the launch event anticlimactic.

Ballmer talked up Microsoft's "Dynamic IT" vision, which fits into
four main topics that customers have been discussing with Microsoft: achieving
agility and managing complexity; protecting information and controlling access;
delivering business value; and making sure that IT professionals are "not
the cobbler's children without shoes."

With characteristic gusto, Ballmer painted Microsoft as a company set to transform
IT from the data center to the browser.

"This is the most significant Windows Server release we have made since
the first version," he said, citing in particular hardened security and
power savings.

Windows Server 2008 OS is set to ship next week, followed by SQL Server 2008
in the third quarter. It is expected that more customers will buy the 64-bit
versions of the products, in part because of wider availability of 64-bit x86
server hardware and the trend toward server virtualization and consolidation.

"We think we now have the best platform, bar none, for hosting Web applications,"
Ballmer said later in the presentation, referring to Microsoft's Internet Information
Services Web server and Silverlight, its browser plug-in for building rich Internet
applications.

Ballmer also looked ahead to the upcoming release of Microsoft's virtualization
hypervisor, Hyper-V, which will be offered free with the 64-bit version of Windows
Server 2008.

"I think it's well-known we're not the market leader in server virtualization,"
he acknowledged, but added, "We want to democratize virtualization. Virtualization
should be properly, if desired, run on 90 percent or 100 percent of servers,
not the current 5 percent or 7 percent."

(Story includes information from previous articles.)

IDG News Service

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